New Game Aims to Give Garbage a New Life
Think for a moment about all of the trash produced
in a week, in a month, or in a year. Instead of all that trash going into a
landfill, could more of it be recycled and given a new life? As a part of Keep America
Beautiful and the Ad Council’s “I
Want To Be Recycled”
campaign, St. John & Partners has created a new interactive online game
called Super Sorter that educates gamers on the different ways items
can be sorted and recycled.
The Super Sorter game takes place in a
material recovery facility (MRF) where mixed recyclables are separated by
different types of sorters. The goal of the game is to sort all of the
materials in the queue as they progress down the conveyor belt and send the
recyclables on their way to becoming something new and valuable. If you miss
too many recyclables, and they end up in the landfill, you lose the level. Complete
all seven levels and you are a Super Sorter!
The “I Want To Be Recycled” campaign builds on a great legacy of
environmentally-focused public service announcements (PSAs), targeting sporadic
recyclers and aiming to generate awareness and understanding of how, where and
what to recycle. The Super Sorter game was created to
engage a new generation of environmental stewards,
building on data showing that 97% of teens (and more than 4 in 5 young adults)
play computer, web, portable or console games.
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